Traditional marketing is currently annoying people rather than persuading them buy something. I am not alone in this conclusion, as this was also the consensus at the Cannes Lions International Advertising Festival. What is traditional marketing?
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Vox populi
Looking on the bright side
Both analysts and government officials predict a return to positive growth for the Romanian economy in 2010. Under the circumstances, what positive effects would you expect to see in the operations of your company/bank this year? To what extent would positive economic trends be mirrored in your budgeted expenditures for development, expansion, marketing operations and human resources?Business people share 2010 expectations
As the New Year is only weeks away, Business Arena has invited business leaders to express their views on their achievements and challenges in 2009, as well as their expectations for 2010.Business community outlines expectations for presidential elections
While the financial crisis has thrown the country into recession and the troubled political environment spurred further confusion in the market, what are your expectations for the upcoming presidential elections? What might be the most obvious benefits for the business community when the tumult over the presidential elections has subsided?Business leaders assess economic outlook
While the latest National Statistics Board (INS) data showed an 8.7 per cent decline in Romaniaa
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BAM Book of Lists has proven extremely valuable for clients, as it has created a well established, high-level of accurate and objective information. The BAM Book of Lists is a concept adopted from the United States, where it has been extremely successful from coast-to-coast. It is now a pioneering publication here in Romania, being the first major business catalogue to be introduced here. BAM Book of Lists offers financial data, including turnover, gross and net profits for every company listed.